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Your employees attend 62 meetings each month, and they consider half of those wasted time. Even so, you may think they’re building camaraderie, brainstorming solutions under the surface or cutting out inefficiencies through direct communication. What they’re actually doing is wasting $37 billion per year. It’s common for companies to have standing meetings for status […]
What defines a sales strategy, exactly, and what primary sales strategies are today’s companies using to achieve results? WHAT’S THE DIFFERENCE BETWEEN A STRATEGY AND A TACTIC? To delve deeper into this question, it’s helpful to first understand the difference between a strategy and a tactic. “Strategy is the ‘what’ part of the equation and […]
Entrepreneurs rarely make enough time to network and some even see going out for a coffee with a business associate as a waste of time. But, building a mutually beneficial business network should be a priority for every business owner. This six tips to growth networking for business. 1. Make a plan At the beginning […]
Market research can help you understand the latest trends in your market and what your customers are looking for—and customer surveys can be a powerful market research tool. The ultimate reason for doing customer surveys is to get feedback on your business that allows you to improve—and to deal with any problems proactively. Unfortunately, a […]
Brand strategy is defined as a long-term plan to establish your business’ identity with its target customers and audience. A good brand strategy is delivered through every part of your business and works towards specific goals. Here’s how to develop a brand strategy for your business: Start With a Good Logo A logo helps distinguish […]