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It never ceases to amaze me how much time people waste searching endlessly for magic shortcuts to entrepreneurial success and fulfillment when the only real path is staring them right in the face: real entrepreneurs who start real businesses that employ real people who provide real products and services to real customers. Yes, I know […]
Your employees attend 62 meetings each month, and they consider half of those wasted time. Even so, you may think they’re building camaraderie, brainstorming solutions under the surface or cutting out inefficiencies through direct communication. What they’re actually doing is wasting $37 billion per year. It’s common for companies to have standing meetings for status […]
What defines a sales strategy, exactly, and what primary sales strategies are today’s companies using to achieve results? WHAT’S THE DIFFERENCE BETWEEN A STRATEGY AND A TACTIC? To delve deeper into this question, it’s helpful to first understand the difference between a strategy and a tactic. “Strategy is the ‘what’ part of the equation and […]
Entrepreneurs rarely make enough time to network and some even see going out for a coffee with a business associate as a waste of time. But, building a mutually beneficial business network should be a priority for every business owner. This six tips to growth networking for business. 1. Make a plan At the beginning […]
Market research can help you understand the latest trends in your market and what your customers are looking for—and customer surveys can be a powerful market research tool. The ultimate reason for doing customer surveys is to get feedback on your business that allows you to improve—and to deal with any problems proactively. Unfortunately, a […]
Want to make your business networking more effective? Here are 10 networking tips to keep in mind. Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another. Keep in mind that networking is about being genuine and authentic, building trust and relationships, and […]
Brand strategy is defined as a long-term plan to establish your business’ identity with its target customers and audience. A good brand strategy is delivered through every part of your business and works towards specific goals. Here’s how to develop a brand strategy for your business: Start With a Good Logo A logo helps distinguish […]
Odds are you learned how to address an envelope as a child, perhaps as a school exercise to send your parents a postcard. It’s simple enough. Until you need to address 50 packages a day. That’s when you’ll start looking for a simpler solution. You could type up your labels in a word processor to […]