Entrepreneurs rarely make enough time to network and some even see going out for a coffee with a business associate as a waste of time. But, building a mutually beneficial business network should be a priority for every business owner.
This six tips to growth networking for business.
At the beginning of the year, when working on their business plan, entrepreneurs should also look at their networking strategy and answer questions such as: Who do I want to meet on a regular basis? Who do I want to do business with this year?
At the end of the year, assess how you did in meeting your goals and how relationships with people in your network helped your business.
2. Get started
A rule of thumb is to ask around and see what type of activities your peers are attending. Workshops, conferences and trade shows are excellent ways of meeting new people and offer terrific opportunities for business development.
The events scheduled by your local chamber of commerce are another source of ideas for events you can attend.
3. Who’s afraid of social events?
Some things to remember at a networking event:
- Bring your business cards with you.
- Pay attention to your appearance because people will be looking at you from across the room. First impressions count for a lot.
- Prepare a brief “elevator speech,” introducing yourself and your business. This will be especially helpful if you’re nervous about meeting new people.
- Avoid the trap of spending your time with people you know. Make an effort to speak to new people.
- Focus on what you can do for others, not what they can do for you.
- Avoid hard selling. Be curious about what other people do. Ask questions.
- Don’t monopolize people’s time. Remember that everybody is there for the same reason as you: To network.
- When you leave a conversation, ask for their permission to contact them and suggest a goal for the meeting.
4. Connect with connectors
It’s better to have 10 mutually beneficial relationships in your database than 100 casual contacts.
Put time and effort into building relationships of trust with connectors and influencers in your industry, people that Elliot calls “the movers and the shakers.” Cultivate these connections and don’t take them for granted.
5. Get busy on social media
Social media such as LinkedIn and Facebook can be great networking tools, but entrepreneurs shouldn’t ignore the power of face-to-face interaction.
6. Step out of your comfort zone
Connecting with peers in your own industry is the first step in a networking strategy, but it shouldn’t stop there.