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Identity is The Success Key. Many businesses have a large and solid marketing team, but the business is able to maintain sales in the not-too-distant future. Marketing is vital to a business’s growth, but if a business relying solely on marketing and its team for the future of the business is impossible. In the era […]
This about mindset and successful business and team. *This article first appeared in IT World Canada*. In her 2006 bestselling book, Mindset: The New Psychology of Success, Stanford University professor Carol Dweck identified two distinct, opposing mindsets: Fixed mindset — Success is a direct result of intelligence and talent. The belief that essential qualities, like talent and intelligence, […]
There are many sales techniques to close deals faster and sell more effectively, thought out by incredibly clever consultants and experienced sales gurus. You don’t necessarily need to choose: experiment with some of them or even apply multiple methodologies to different parts of your sales process. Which sales methods should I use? 1. SPIN selling […]
Mindset. It’s a small thing that makes a big difference and is the primary catalyst driving your feelings of self-worth, competence and confidence. Consider the following five elements to help you develop a successful mindset: 1. Self-Talk Ever think the only conversations that matter are the ones you have with someone else? Not quite. The conversations you […]
What makes your brand special? What makes it stand out? Figure out which of these 12 brand archetypes your business falls into so you can market your business better. We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an […]
The players attended a newly integrated high school in Alexandria, a town teeming with tension. That season they conquered the racial divide among themselves, and taught their fans to do the same. “At a time when the city was ready to burn itself to the ground, the kids stepped out and changed attitudes among themselves […]
This more feel-good leadership style has been propagated by many of today’s most prolific authors and leadership advisors. Why? Because we are realizing that leading people, as opposed to leading initiatives or leading projects, ultimately requires soft skills. Not only that, but those soft skills can be developed. In today’s business climate, you are quickly […]