“Everything that can be invented has been invented,” said the Director of the US Patent Office in 1899. It was a breathtakingly naive thing to say even then. But many business owners today still make a similar mistake. They look at the market around them and assume it’s fixed. Having marked out their territory they […]
Marketing online can be a daunting prospect. Facebook, Twitter, websites, viral campaigns, Google+, email, blogs – there’s a lot to consider. So here’s what you really need to know about digital marketing. 1. Learn by example Like any aspect of running a small business, digital marketing is all about effort – the more you put […]
How many online shoppers have heard of your shop or ecommerce site? Now, how many do you think have heard of Facebook, Google or Amazon? Ecommerce experts, BigCommerce, explain how you can use those online marketplaces to extend your reach and revenue. Facebook shop Many businesses already have a Facebook page running alongside their own […]
Creating an email marketing plan can be challenging for small business owners. They often don’t have the time to plan for much more than announcements and promos. But to keep your subscribers engaged, you’ll need much more than that. Ideally, your emails will be something that they look forward to reading, so that they’ll keep […]
Email marketing means that you have to gain and keep your contacts’ attention while they are surrounded by an ocean of distraction. Each email has to re-engage the subscriber, almost from scratch. Opening an email is not enough. We no longer read emails, rather, we scan them looking for the useful parts. Yet emails are […]
This more feel-good leadership style has been propagated by many of today’s most prolific authors and leadership advisors. Why? Because we are realizing that leading people, as opposed to leading initiatives or leading projects, ultimately requires soft skills. Not only that, but those soft skills can be developed. In today’s business climate, you are quickly […]