Creating an email marketing plan can be challenging for small business owners. They often don’t have the time to plan for much more than announcements and promos. But to keep your subscribers engaged, you’ll need much more than that. Ideally, your emails will be something that they look forward to reading, so that they’ll keep […]
The Advantages of Time Tracking Software Tracking how you spend your time, both work and personal, has a number of advantages. Let’s cover some of the top ones. Time tracker apps add accountability to how you or your team spends time. While there’s nothing inherently wrong with browsing Reddit, it’s easy for anyone to get […]
Why would a freelancer want to establish herself as a thought leader in her industry or client niche? Well even for the most bashful of us, the day often (and quickly!) arrives when pushing hours for dollars or pounds just doesn’t quite cut it anymore. I’m not saying everyone will be interested in this path. […]
Get client come to us? Hemm. What do you hate most about freelancing? I expect right up there will be either sales or not having enough work. Cold-calling, pitching, struggling to pay bills, worrying if you are doing the right sort of promotion, freelancers have enough stress without all this sales stuff. You can tell […]
Are advertising important in business? As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you […]
Advertising is a major element of a company’s marketing plan. It involves the development and delivery of paid advertisements through mass media, which attempt to persuade customers to behave in a certain way. Objectives of ads vary, but the overall intent is to attract and retain loyal customers. Long-term Branding Long-term branding is the ongoing […]
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But what all does a brand identity entail, and why is it so important? What is a brand identity? When you create a brand identity, you’re essentially applying your brand values to […]
This about mindset and successful business and team. *This article first appeared in IT World Canada*. In her 2006 bestselling book, Mindset: The New Psychology of Success, Stanford University professor Carol Dweck identified two distinct, opposing mindsets: Fixed mindset — Success is a direct result of intelligence and talent. The belief that essential qualities, like talent and intelligence, […]