Whatever the size of your business, a strong brand will help you to establish good relationships with your customers. It states clearly what your business stands for, what it does, and reflects its character, vision and values. Branding is the foundation on which you can build loyalty and trust, and be recognised above your competitors. Can…
Whats is Branding, Identity, and Logo? A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your…
Identity is The Success Key. Many businesses have a large and solid marketing team, but the business is able to maintain sales in the not-too-distant future. Marketing is vital to a business’s growth, but if a business relying solely on marketing and its team for the future of the business is impossible. In the era…