In today’s tutorial I’m going to show you how to create a simple working space environment using Adobe Illustrator. The process is pretty simple as most of the steps will rely on using some of the basic shapes that come with Illustrator, with the help of which we will create almost all our illustration’s elements. […]
Are advertising important in business? As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you […]
Advertising is a major element of a company’s marketing plan. It involves the development and delivery of paid advertisements through mass media, which attempt to persuade customers to behave in a certain way. Objectives of ads vary, but the overall intent is to attract and retain loyal customers. Long-term Branding Long-term branding is the ongoing […]
In this tutorial I will be showing you the basics of Photoshop. This tutorial is for people who are new to Photoshop and want to know the basics of it. I will be going over: Creating a New Project Basic Tools Layer, Groups and Guides Filters and Image Adjustments Creating a Wallpaper You will need: […]
Whatever the size of your business, a strong brand will help you to establish good relationships with your customers. It states clearly what your business stands for, what it does, and reflects its character, vision and values. Branding is the foundation on which you can build loyalty and trust, and be recognised above your competitors. Can […]
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But what all does a brand identity entail, and why is it so important? What is a brand identity? When you create a brand identity, you’re essentially applying your brand values to […]
Email marketing means that you have to gain and keep your contacts’ attention while they are surrounded by an ocean of distraction. Each email has to re-engage the subscriber, almost from scratch. Opening an email is not enough. We no longer read emails, rather, we scan them looking for the useful parts. Yet emails are […]
Whats is Branding, Identity, and Logo? A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your […]