Is it time to rebrand?
If you’re reading this, the answer is likely to be a resounding yes.
Is your brand suffering from an identity crisis? Perhaps your brand persona is serious and professional but your visual identity is juvenile and hopelessly generic? It’s also possible that your branding no longer represents what you currently offer.
Or maybe it’s just purely superficial– your identity suffers from old age and can use an update. And that’s okay, too.
Your visual identity should show your brand as it is, and also how you’re different from everyone else.
let’s begin with this handy guide to all things rebranding.
As you can probably appreciate by now, there’s a lot of reasons to rebrand. So, is rebranding for you?
The Top 5 Candidates for Rebranding
You Attract the Wrong Clients
Do prospective customers expect you to charge offensively low rates for your products or services? If you’re constantly getting low-balled, there’s something in your brand messaging that isn’t lining up.
You’ve Outgrown Your Original Branding and so Has Your Competition
You’re still rocking a logo with Comic Sans, Lucida Handwriting, or Brush Script. Your color scheme is as garish as a box of kids’ cereal. Your branding may have worked 10 years ago but tastes have evolved and you’re behind the times.
Your Branding Is Too Confusing
Can a random person understand your visual branding without your elevator pitch? As a small business, you need to clarify your messaging so that it’s recognizable and understandable in an instant.
Your Brand Is Too Generic and Similar to Others
Does your branding suffers from I-can’t-distinguish-this-guy-from-the-competition-itis? Motivated by competition or admiration for another brand, you can unwittingly water down your own brand by making it into an (inferior) clone.
You Need to Refocus Your Team
Your clients aren’t the only ones who benefit from a solid visual brand identity. This is especially true if you’ve changed your brand philosophy, your offerings, or your management. Your team benefits from having a clear description of how you will present your company.
Additionally, here’s a few things to consider before you rebrand your business:
What Will the Rebrand Involve?
Did you see yourself in one of the rebranding candidates above? If so, that’s great news, because we start creating a rebrand that you’ll love.
Rebranding is not just a visual strategy. Although logos, web design, business cards, and stationery all fall into branding, your rebrand effort can also tackle taglines, name changes, product changes, company pivots, and a plethora of other shifts.
How Much Will It Cost?
We recently did a market survey of small business owners and managers. We found that a whooping 97% of respondents understood that marketing materials such as signs, menus, and brochures make an impact on a customer’s first impression. However, a lot of brands avoid refreshing or updating their materials because of cost.
We understand that cost can be a mitigating factor between you and a rebrand that you love. That’s the reason HandSkills present here, in the first place– to make client who need a graphic designer for handling their project with lower price.
We can guarantee a budget rebrand if you use our professionally designed materials for your visual content.
What Is Visual Content?
Visual content is pretty much anything that you can see. It incorporates all of the following:
- Social Media Visual Posts
- Business Card
- Web design