When we open our eyes, then all the elements and objects we see with our eyes are a picture, visual, or we called thats a real object. Both objects we see are fun, or even embarrassing. In the world of graphic design today, it is known as good design and bad design.
The problem is, how can we see and distinguish which designs are good and bad? Of the two keywords Ill start to explain below.
But before im talking about ‘two keywords, when we talk graphic design then the main thing that is most important for us to understand is the fundamental thing that we must have.
So the first keyword I called is ‘base’. The basis we mean here can mean the reason why, for what, and what is the purpose of making a graphic.
Like when in early 2018, Aris expressed his desire to open a design training class. So although our status are his team, before we agreeing to his wish the first HandSkills teams do are to asked the reason why, and for what?
Then the basic thing we get here is ‘a reason’.
When we have gained, we just formulate the next steps, such as learning methods, learning tools, learning materials and targets to be taught. Why are we doing this? So that the class can run orderly and smooth, and produce something as expected.
So from the simple example above, after we find the basic reason of ‘how and for what’. Then we just go to the next stage that is a design.
The design is the second most important thing after the reason.
Therefore we should not be careless in designing something, must have strong rules. For the future, something will be good value, and as desired.
In the world of graphic design. There are some basic things that we must understand.
For the first basic thing we must to know that element of design is that of the line.
In drawing, a line is the stroke of the pen or pencil. Buuut in graphic design, it’s any two connected points. Lines are useful for dividing space and drawing the eye to a specific location. Lines, in graphic design also can be used for a wide range of purposes: stressing a word or phrase, connecting content, creating patterns and more.
Color is one of the most obvious elements of design, for both the user and the designer. It can stand alone, as a background, or be applied to other elements, like lines, shapes, textures or typography. Color creates a mood within the piece and tells a story about the brand. Because that I say, that colour is used to generate emotions, define importance, create visual interest and unify branding.
• Color can aid organization to develop a color strategy and stay consistent with those colors
• It can give emphasis to create a hierarchy to the piece of art.
• It is also important to note that color choices in design change meaning within cultural contexts. For example, white is associated with purity in some cultures while it is associated with death in others. Careful!
Shapes, geometric or organic, add interest. Shapes are defined by boundaries, such as a lines or color, and they are often used to emphasize a portion of the page. Here the three basic shape types are:
Geometric Shape (Circles, Squares, Triangles etc.) Minimalistic designs use it a lot, because they are often based on illustrations and drawings.
Natural Shape (leaves, trees, people etc.) most of the designs include at least one of these.
And the last, abstract shape (like icons, stylisations and graphic representations). You can look thats sample in google. 😀 *Shape make carefully to create a visually pleasing design and eye-catching.
And more than that, shape like colour, shape bring a powerful meaning like lines, shapes are also associated by the human mind with different movements. For example, circles are associated with movement, this shape is use by HandSkills’ logo, while squares are often seen as structured, basic designs. Just like with the lines, the color, style, background or texture of a shape can totally change the viewer’s perception.
I did not specify value above, even if it is closely related to color, because value is more general and represents how dark or light a design is. Value has a lot to do with mood too, only at a more profound level. Understanding colors will take you close to perfection, but knowing how value works will take you beyond this. Lighter designs offer a different impact and feeling than the dark ones and you need an expert eye to notice differences and decide which one is the best.
Simple is Value is how light or dark an area looks in a design. It is everything from the darkest of blacks through to the brightest of whites. Used correctly it will create depth, contrast and emphasis.
The space and how it is used is crucially important in design. Lately the “white space” (also called negative space) became used widely because it allows the human eye to read easier! For whoever is not familiar with the term “white space”, it does not mean precisely space filled with white, but every area of the design which is only filled with the background color. You can see several examples below to better understand the concept.
Even if I said the color is maybe the most important element of a design, the space is definitely present in the top, because it is also very easy to notice by the untrained eye. It can turn a design to your advantage and get the best out of your layout.
• Overlap is the effect where objects appear to be on top of each other. This illusion makes the top element look closer to the observer. There is no way to determine the depth of the space, only the order of closeness.
• Shading adds gradiation marks to make an object of a two-dimensional surface seem three-dimensional.
• Highlight, Transitional Light, Core of the Shadow, Reflected Light, and Cast Shadow give an object a three-dimensional look.
• Linear Perspective is the concept relating to how an object seems smaller the farther away it gets.
These are the basic elements a beginner graphic designer should know about. Having this knowledge will allow you to think more user-focused and design with a better style. However, this is not everything. : ) Thank you